World Trade Center Witnessed the Launch of the 7th Annual UpperCrust Show in the city. The much loved and eagerly awaited show features some of the finest products and services from the food and beverage industry as well as an eclectic range of other related products created by market leaders and renowned brands of the world.

The show was inaugurated by Bollywood stalwart, Mr. Karan Johar, who was accompanied into the venue with a ceremonial band playing tunes from his own movies. In addition to inaugurating the show, Mr. Johar also unveiled the 10th Anniversary Issue of the UpperCrust Magazine. Naturally, the soul of the UpperCrust Show Farzana Contractor.

The UpperCrust Show itself is a gastronome’s delight and is sprawled over 25,000 square feet of booths selling over one thousand Indian and international gourmet brands.
On offer is an exhaustive range of  wines and spirits, and some of the finest products from the food and beverage industry including cheese, olives, ready-to-eat packaged foods, bakery products like pastries and cakes, chocolates etc.