Aiming to provide affordable medicines in rural areas and to combat chronic diseases in the country, pharma major Piramal Group in collaboration with ASSOCHAM and various NGOs launched a project here on Saturday.

The programme ‘help-your-body’, inaugurated by former President APJ Abdul Kalam, will emphasise on imparting knowledge on healthy food for healthy body and target each and every individual.

A novelist, columnist and a television serial writer Shobha De were also present at this event.

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